![]() It’s daring to say something like, “We need to change the way we communicate to consumers” and then be silent. If we intend to challenge someone’s mental model, we need to give the brain of that person time to think, reflect and, in most cases, defend. Speaking succinctly and in concrete terms is critical in these conversations as the brain of the other person might become defensive and that reduces the ability to process information.Įvery individual creates his or her own mental models of how they see the world. Once you are done preparing your thoughts in writing, distill them down to the essence, so that you have one-liners. ![]()
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